NEWS

June 13, 2008

Leblon Cachaça establishes State-of-the-Art Artisanal Distillery in Minas Gerais.

Leblon Cachaça completed the purchase of its State-of-the-Art Distillery in Brazil this week. Located in the heart of the fertile Minas Gerais region, the Distillery will be a showcase for Small Batch Alambique Cachaça production in Brazil, allowing Leblon to meet the ever-growing demand for its luxury Cachaça in Brazil and around the world.

“With our new dedicated distillery, we can continue to employ our unique artisanal techniques while meeting the increasing demand for Leblon,” says Gilles Merlet, Master Distiller and Co-Founder of Leblon Cachaça. The distillery was purchased from Leblon’s previous partner, who has been working with Leblon since its inception.

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Leblon Cachaça launches nationwide Cachaça 101 and Caipirinha classes to educate and put the question to rest.

As the Founders of Leblon Cachaça, we are constantly asked: what is Cachaça? How do you say it? How do you use it? And most often: is it a Rum or not?

Cachaça is currently the fastest growing spirit in the United States, and more and more Americans are discovering Cachaça, the national spirit of Brazil. Cachaça grew from a mere 261k liters in 2005 to 450k liters in 2006 and 720k liters in 2007, and is expected to surpass over 900k liters this year, growing 50% versus 2007. That’s nearly 20 million Caipirinhas and growing!

To learn more about Cachaça and how to make great Caipirinhas, the experts at Leblon will be providing complimentary Cachaça Tastings and Caipirinha Classes this summer in major cities throughout the United States. Class locations, dates, and times will be posted on the Cachaca 101 website.

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May 13, 2008

With the recent explosion of Cachaça and its cocktail sidekick, the Caipirinha, more and more bartenders and home entertainers are wondering how to make the perfect Caipirinha. How should I cut the limes? Superfine sugar? Can I use simple syrup? Shaken or stirred? Club soda? How long do I muddle? Cachaça?

Like any great cocktail, art and skill are required to make a great Caipirinha. Too much of any one thing – lime, sugar, or Cachaça - and the delicious concoction from Brazil will be anything but delicious. Too sour, too sweet, or too much Cachaça, and you have a cocktail out of balance. And like life, it’s all about balance for any great cocktail.

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The trendy restaurant in New York City, Kingswood, brought their hot venue to East Hampton for the weekend of July 12th. Leblon Cachaça was invited to be part of the event to bring the hit drink of the summer (The Caipirinha of course) to their exclusive private estate.

Set amongst 15 acres of beautifully manicured gardens, the estate boasts a host of opportunities. With gardens, a heated sunken pool, pool house, tennis and volleyball course and even a soccer field, which was put to use throughout the day!

Leblon was given an exclusive bar which was hosted by mixologist, Junior Merino and his team as they served up delicious Cucumber + Jalapeno Caipirinhas, Pineapple Passion Fruit Caipirinhas, and the traditional Caipirinha.

It was an unforgettable day and evening- Every last drop of Leblon was served!

Location: Sunset Tower Hotel, Los Angeles

After their recent victory on Dancing with the Stars Helio Castroneves and his dancing partner Julianne Hough celebrated in style at the Sunset Tower Hotel. LEBLON was the official sponsor of the event serving the classic Leblon Caipirinha and the delicious Strawberry Caipirinha which were both a hit with the stars and guests. Between caipirinhas Helio and Julianne took to the floor and treated everyone to a taste of what won them gold on the show. Other contestants from the show in attendance were Sabrina Bryan, Derek Hough, Lisa Rinna and husband Harry Hamlin. Overall this victory party was a great way to celebrate the charisma and talent of both Helio and Julianne with great music, amazing caipirinhas and of course fantastic dancing!

Location: Biltmore, Phoenix

LEBLON was serving the World's Top Cachaça at the official grand opening for the Brazilian clothing store Six Star in the very exclusive Biltmore area. Six Star had a fashion show to showcase their clothing line with Caipoera and Samba Dancers.

With over 300 people in attendance the buzz in the air was: Have you tried the Pineapple & Mint Caipirinha? Where do I buy this stuff? I have had caipirinhas in Brazil, but the LEBLON Caipirinha is by far the best caipirinha I have had. With great music, energy and LEBLON Caipirinhas it was a great time for all!

Location: New York City

LEBLON Cachaça was an official sponsor of Nolcha Fashion week hosted in New York City from Sept 5th-Sept 12th. Nolcha Fashion Week is a place where fashion ideas start, where talents flourish, and lots of LEBLON caipirinhas are consumed. LEBLON and Nolcha came together to help new and emerging brands succeed in the marketplace. As new brands, LEBLON served various caipirinhas ranging from the Full Bodied Caipirinha to the Skinny Caipirinha, while Nolcha highlighted designers to help promote the new up and comers in the fashion industry by the likes of Alison Kelly to Jennifer Nicole Lee. LEBLON and the beautiful models were the highlight of the event and the LEBLON in-house band Muddling on the Beach was of course there to play classic Brazilian beats to a fashion forward and trendy crowd.

Location: St Tropez, FR

Location: The Grand Illusion at Flowers Restaurant in Wilton Manors.

Leblon’s Caipirinha Bar wasn't the only “hit” at the book signing of STYX band member Chuck Panozzo. Chuck brought the house down with his impromptu concert including “Come Sail Away” Styx’ top selling hit from their triple platinum album.